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About Snowflake

Snowflake has kept its trusted spot in South African kitchens for over 130 years. With Snowflake’s promise ‘too fresh to flop’, it’s comforting to know you have the best partner in producing the tastiest bakes.

There are five Snowflake mills across SA, all creating flour that’s milled to perfection. With its history as mom’s trusted choice in baking, Snowflake is consistent in quality and ease of use.

Snowflake’s wide range of premixes makes baking deliciously simple for novice and experienced bakers, ensuring mouth-watering bakes in record time, without fuss or floury counters.

Every day, with the crack of an egg, a fluff of flour and the swish of a whisk, the Snowflake story is freshly written in the lives of millions of South Africans across the country.