Our Heritage

 



Snowflake is so much more than flour! Our bold spirit of innovation, imagination and inspiration is ingrained in everything we’ve brought to kitchens across South Africa for over 134 years.

Since 1884, it’s been our mission to inspire connections and community by spreading the joy of baking and cooking at every level. We support budding bakeries, empower growing businesses, and stand by national brands.

Snowflake is a modern brand – but with good, old-fashioned family values when it comes to looking after the people who matter most. Today, there are five Snowflake mills across the nation, creating flour that’s milled to perfection. Snowflake remains South Africa's partner in baking and cooking with a wide range of flour products, baking aids and premixes for any occasion – sweet or savoury.

We’ll help you take your baking and cooking to the next level. With consistency as our topmost concern, you can expect your Snowflake product to perform flawlessly during every cook!

Snowflake, too fresh to flop.